Planning the launch party for a new product is one of the most exciting tasks of creating a new product. The launch party is like a coming-out story for your creation and is a great chance to attract influencers, new customers, and potential investors to jump on board.
So how do you create successful product launch events? By following this step-by-step list of instructions that includes natural product launch event ideas and helps you neatly cross off tasks.
It is easy to get overwhelmed by all of the little details involved in a product launch, so using this list along with corporate event management software is the easiest way to make sure everything gets done by the product launch date. Whether your goal is to boost initial sales or get featured on social media, this list will help you reach it.
Not sure where to get started? A natural way to start planning a new product launch is with a theme. The theme can be used to tie every component of your event together and will create a memorable experience that creates some industry buzz. As a bonus, if you are hoping to attract the attention of influencers, a strong theme is a great way to do so.
Before picking a theme, you need to think about the goal of your launch party. What is the key thing that you want to convey to event guests at your product launch party? Also, consider your event entertainment and whether it can be tied back into your theme.
While you should get creative with your theme, remember to keep in mind who your target audience is, their age, and the event's tone. If you are attempting to generate buzz and social media hype, then a fresh and young party theme may be your best bet.
If you are more interested in industry media coverage, promoting strong brand values, and are after a sophisticated brand personality, then showcasing your new technology in an understated way with interactive brand activations and a classic theme may be a safer bet.
Once you have your event theme, it is time to choose the right event venue for your launch event. There are many product launch event examples you can take your cue from whether you are looking at an elegant event venue, modern, classic or creative outdoor venue.
Remember that you don't want your venue to outshine your launch product. If the guests are too busy admiring the venue, they won't have time to pay proper attention to your new product.
Also, keep in mind that location is important. Guests should be able to find your event easily, and it should be easily accessible so that your team can easily bring in displays, AV equipment, props, and anything else that your event marketing team requires.
Two other factors to consider are whether the venue provides food and its overall capacity. You need a venue capable of holding your expected guest list and one that can accommodate food and wine. If you outsource the catering and beverage service, winery management software and catering event software can be extremely helpful.
Hype is the best way to create a successful event and ensure there are plenty of people on social media channels ready to post-event follow-up to keep the buzz going long after the event ends.
A few tips to help you build buzz and get the attention of potential customers include creating an event hashtag to encourage posts and creating a launch countdown. A simple hashtag is a great way to encourage customers to interact with your brand in the weeks leading up to the event and to help create a long company legacy once it concludes.
If you want to help build a brand's reputation before the event, you can post a host of product videos to promote the upcoming release of the product or create a series of hints to encourage guests to show up for the event. Make sure to keep your key message on point and take advantage of press releases to attract large crowds. Pre-event marketing is essential to the success of a product launch event.
Hosting a successful launch party requires careful planning and execution. Whether you are using the event to create hype for a new product or to build a new brand, you need to stay organized throughout the process. Ideally, you can manage to thrill new customers, impress potential partners, and attract the attention of major investors all at once. To do this, you will need to develop a comprehensive event plan that covers all the bases. From securing the venue to sending out invitations, every detail must be accounted for. With the right event management tools from EventPro, you can stay organized and keep your eye on the big picture, you can ensure that your launch party is a success. Click here to request a demo.